Our business model describes the activities that transform our resources, through a range of business processes, into outputs and outcomes that guide us towards our vision of being the leading fashion lifestyle retailer in Africa whilst growing our international footprint. It is a process that creates value for all stakeholders (read more about this in the section on outcomes) while delivering on our strategic objectives over the short, medium and long term.
TFG creates value for customers by providing them with an unrivalled choice at various price points through our portfolio of leading desirable merchandise and by delivering superior service to our customers, either when they visit one of our 3 328 outlets, or when they purchase from one of our online sites.
TFG's value creation approach is based on the concept of shared value, which aims to address economic and social issues directly in the countries in which we operate. Shared value innovates across the value chain to increase productivity and create new markets or enabling environments. To qualify as shared value, initiatives must produce measurable results in both financial and social terms.
TFG differentiates itself from other retailers through its unique portfolio of brands, geographic spread and customer retention initiatives. This provides us with the ability to respond to our operating environment in ways that ensure growth and profitability. Read more about our operating environment and retail trends here.