TFG’s retail brands span various market segments. Our brands offer fashionability from core to high fashion, and appeal to a broad customer base across a range of LSM groups:

* AMHI: Average monthly household income.
Source: AMPS Individual Databases (2014B, 2015B).

The merchandise offering of each brand is as follows:

Brands Contribution
to turnover

Clothing – fashion

Charles & Keith, Colette, Donna, Fabiani, Foschini, G-Star Raw, Markham, Next, Phase Eight, SODA Bloc, Whistles 43,8%

Clothing – sport

Duesouth, Sportscene, Totalsports 20,4%

Clothing – value

Exact, The FIX 10,4%


Foschini 4,8%

Homeware and furniture

@home, @homelivingspace 6,1%


American Swiss, Foschini, Mat & May, Sterns 6,3%


American Swiss, Charles & Keith, Donna, Duesouth, Exact, Fabiani, Foschini, G-Star Raw, hi, Markham, Mat & May, SODA Bloc, Sportscene, Sterns, The FIX, Totalsports 8,2%

The footprint of each brand is as follows:



Brand offering   Target audience   Number of outlets
@home offers a comprehensive range of premium fashion homeware needed to equip and decorate a stylish modern home.
Men and women of all age groups
2017: 91
2016: 89
@homelivingspace offers a comprehensive range of contemporary homeware and furniture for lounge, dining, bedroom, office and outdoor.
Men and women of all age groups
2017: 27
2016: 26
Duesouth offers apparel, footwear, equipment and technology to the informed, urban adventurer who shares a passion for the freedom of the outdoors.
Men and women aged 25 – 35
2017: 70
2016: 54
Fabiani offers high-quality fabric and exceptionally cut suits and is renowned for its combination of style, quality, passion and the unexpected pop.
Men aged 25 – 40
2017: 25
2016: 22
G-Star Raw offers authentic denim wear and is renowned for its fusion of high-level craftsmanship with
street-level edge.
Men and women aged 20 – 35
2017: 12
2016: 10
Next offers exquisitely designed and premium quality apparel and accessories for children, inspired by the latest trends.
Boys and girls aged 0 – 12
2017: 2
2016: 2
Phase Eight offers stylish and contemporary daywear, bridal wear, occasion wear, evening wear, holiday wear and accessories and is renowned for its high-quality fabric used for an impeccable cut and fit.
Women aged 35 – 55
2017: 600
2016: 542
Whistles offers contemporary fashion and is renowned for its quality and luxury detail.
Women and men aged 25 – 45
2017: 139
2016: 121